A marketing stunt by Uber’s Toronto-based team appears to be going down well with the folk there, but hey, it involves free rides, so what’s not to like? The company’s marketing team clearly enjoys coming up with novel ideas to grab the headlines – in 2013 it teamed up with Home Depot to deliver Christmas trees direct to homes, and before that it offered on-demand ice cream trucks in several cities.
Source: www.yahoo.com