CD Baby had lots of powerful well-funded competitors, but after a few years they were all but gone, and they dominated that niche of selling independent music. 150,000 musicians, 2 million music-buying customers, $139 million in revenue, $83 million paid directly to musicians. How did they do it?
Source: sivers.org
Client Care (not Customer Service). Be available, be generous. What would do if Paul McCartney called in? Every one is Paul McCartney.