Light Client What Starbucks Can Teach Apple and Facebook

By | April 1, 2016

First, convince customers why they should bother. (Try free stuff.)


Starbucks says about 21 percent of all transactions in its company-owned U.S. retail stores take place through its mobile app, which lets people point their smartphones to a scanner at the cash register rather than pull out cash or a credit card. Customers can also place orders and pay for them ahead of time from their phones and skip the line once they arrive.