True Religion Goes Omnichannel

By | November 1, 2014

John Hazen thinks a lot of shoppers are put off by various retailers’ experiments with omnichannel—in particular, the kiosks used in omnichannel-focused stores. These kiosks typically find uses ranging from viewing a brand’s full collection to completing a sale. Retailers such as Staples use kiosks.

Source: www.apparelnews.net

These people take a different tack and engineer the kiosk so that the salespeople use it to close the sale (and get the commission and support the kiosk)

Author: Web Admin

About the Founding Editor: Craig Allen Keefner is an industry analyst and publisher focused on self‑service kiosks, retail automation, and digital signage. He founded KioskIndustry.org, the Kiosk Manufacturer Association and created The Industry Group (TIG) self‑service technology report. Connect on LinkedIn at https://www.linkedin.com/in/kiosk .