True Religion Goes Omnichannel

By | November 1, 2014

John Hazen thinks a lot of shoppers are put off by various retailers’ experiments with omnichannel—in particular, the kiosks used in omnichannel-focused stores. These kiosks typically find uses ranging from viewing a brand’s full collection to completing a sale. Retailers such as Staples use kiosks.


These people take a different tack and engineer the kiosk so that the salespeople use it to close the sale (and get the commission and support the kiosk)