The Do-It-Myself Generation | NACS Online

By | May 1, 2015

Newest survey on Millennials shows almost a quarter prefer self-service kiosks to interacting with cashiers.


CHICAGO – A new survey released by location-based mobile platform Retale showed that 20% of Millennial shoppers don’t like interacting with cashiers at checkout. The survey examined consumer self-service checkout adoption and preferences among brick-and-mortar retailers, evaluating convenience, challenges and desired improvements.

Highlights of the survey include:

  • 91% of Millennials have used a self-service kiosk versus 81% of those 35 and older.
  • 33% of consumers overall find that self-checkout is actually inconvenient, with scanning items the hardest part.
  • 26% of Millennials want to use mobile devices (including smartwatches) at self-service kiosks.