Ford deploys kiosks to push F-150

By | December 15, 2014

But even before the new Ford F-150s arrive in showrooms in large numbers, some dealerships can give shoppers a good look at the redesigned pickup truck with video kiosks.


“Truth About Trucks” kiosks being installed this month in about 1,900 dealerships are part of a huge effort by Ford to educate consumers and salespeople, a testament to how crucial the F-150 is to the automaker and its retailers. The $5,000 interactive kiosks promote the trucks’ improved capabilities and fuel efficiency and show why Ford chose to use an aluminum body instead of steel.