Self-checkout: What shoppers want to do is rarely what they end up doing

By | May 29, 2017
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One of the first things retail executives learn is that shopper surveys are horrible indicators of what shoppers will do in stores.

Source: www.computerworld.com

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About the Founding Editor: Craig Allen Keefner is an industry analyst and publisher focused on self‑service kiosks, retail automation, and digital signage. He founded KioskIndustry.org, the Kiosk Manufacturer Association and created The Industry Group (TIG) self‑service technology report. Connect on LinkedIn at https://www.linkedin.com/in/kiosk .

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