The challenge is to find practical pathways for new ATM capabilities that align with the more efficient, more integrated retail banking model of the future.
Source: www.atmmarketplace.com
Another “what will ATMs need to do next” article. De-personalization of bank branches with “efficient” self-service is the usual conclusion. The financial institutions have at least 4 or 5 main population segments (and profit centers) they rely on. How to serve many from one is a problem.
Excerpts:
According to Mercator Advisory Group research, consumers say having more ATMs in their local area, especially those with enhanced functionality, impacts their choice of a financial institution. When asked which new ATM transactions they would like, consumers ask for reward program participation, money transfers, household bill payments and the ability to reload or purchase prepaid cards.
Hybrid branches offer a room equipped with kiosks and ATMs for handling routine self-service transactions from getting cash to obtaining a new debit card. Different kiosks may be designed for different transactions, so an individual making a cash withdrawal need not wait while another completes a loan application.
Bank employees are on hand at hybrid branches to provide assistance where required, similar to employees who monitor self-service registers in grocery stores. Traditional bank offices, where customers can meet with a loan officer or financial adviser, may be located onsite as well.