Category Archives: Scoop.it

Self-Service Your Customers Will Love

With 60% of customers preferring to self-serve online, many organizations are deploying self-service portals and websites. However, they are often disappointed at the low adoption rates and poor satisfaction ratings from their customers.

Source: www.slideshare.net

I like the advice about skipping the FAQs as they typically  do not reflect the question the customer is trying to ask.