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Self Service

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Self-Service Technology: Transforming the Way We Do Business

Self-service technology has become an increasingly ubiquitous part of our daily lives. From ordering food at a restaurant kiosk to checking in for a flight at an airport, we are constantly interacting with systems that allow us to complete tasks without the need for human assistance. This trend has been driven by a number of factors, including the increasing availability of digital technologies, the growing demand for convenience, and the need for businesses to reduce costs.

Benefits of Self-Service Technology

There are many benefits to self-service technology for both consumers and businesses.

  • For consumers, self-service technology can:
    • Save time by allowing them to bypass long lines.
    • Provide greater flexibility and control over their experience.
    • Offer access to a wider range of products and services.
    • Improve privacy and security, as they can avoid sharing personal information with human employees.
  • For businesses, self-service technology can:
    • Reduce labor costs.
    • Improve operational efficiency.
    • Collect valuable data about customer behavior.
    • Offer a more convenient and personalized customer experience.

Examples of Self-Service Technology

There are many different examples of self-service technology in use today. Some of the most common include:

  • ATMs: Automated teller machines allow customers to withdraw cash, deposit checks, and transfer funds without the need to visit a bank teller.
  • Self-checkout kiosks: Self-checkout kiosks allow customers to scan and pay for their groceries themselves, without waiting in line for a cashier.
  • Airline kiosks: Airline kiosks allow passengers to check in for their flights, print boarding passes, and choose their seats.
  • Online banking: Online banking allows customers to manage their finances from the comfort of their own homes, without the need to visit a bank branch.
  • Chatbots: Chatbots are computer programs that can simulate conversation with human users. They are often used to provide customer service or answer questions.

The Future of Self-Service Technology

The use of self-service technology is only going to continue to grow in the years to come. As technology becomes more advanced and affordable, we can expect to see even more innovative self-service solutions emerge. This could include things like:

  • Self-driving cars: Self-driving cars would allow people to get around without the need for a human driver.
  • Smart homes: Smart homes would allow people to control their homes’ appliances and systems using their voice or a smartphone.
  • Virtual assistants: Virtual assistants like Siri and Alexa are already becoming increasingly popular. In the future, they could be used to complete even more tasks, such as scheduling appointments or ordering food.

While self-service technology has many benefits, it is important to remember that it is not always the right solution for every situation. Some people may prefer to interact with human employees, and some tasks may be too complex to be completed using self-service technology. Ultimately, the goal should be to provide customers with a choice of how they want to interact with a business.


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